Long Term Buy Direct Line Insurance Group (DLG) by Joanne Hart in The Daily Mail

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  3. Long Term Buy Direct Line Insurance Group
  • Performance

    3.25%

  • Price at start

    267.80p

    (ask)

  • Current price

    253.80p

    (bid)

  • Tip made

    13/03/2022

  • Tip Status

    Open

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Tip Notes

"...Insurance is a cut-throat business and many firms are keen to attract customers at any cost. Direct Line is different, looking for value rather than volume. At times, this has held back sales but a new IT system means that the group can be much more competitive than in the past and prospects are bright. At £2.66, the shares should deliver long-term gains and the dividend adds an extra flourish." - Joanne Hart, Daily Mail, Midas

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